AI Insights · Timothy · July 2025
Top Beauty Retail Apps on Android in Egypt: Q2 2025 Performance
Explore the Q2 2025 performance of top beauty retail apps on Android in Egypt, highlighting trends in downloads and active users as reported by Sensor Tower.
In the second quarter of 2025, the top beauty retail applications on the Android platform in Egypt showed varied performance trends, as reported by Sensor Tower.
Source Beauty experienced a significant spike in weekly downloads, peaking at around 7.4K in mid-May. However, this was followed by a sharp decline, dropping to 432 by the end of June. The app maintained a steady number of weekly active users, with a slight decrease from 11.2K to 9.6K over the quarter.
Think Dirty saw a notable increase in weekly downloads in mid-April, reaching approximately 1.6K. Active users also saw an upward trend, peaking at 5.3K before settling at around 4.6K by the end of June.
Bath&BodyWorks had consistent download numbers, with a slight increase towards the end of the quarter, reaching 660. Active users showed a decline early in the quarter but rebounded to 8K by the end of June.
Mazaya Stores maintained a stable download rate throughout the quarter, with a slight peak reaching 970 downloads in the final week of June.
Seha App had a surge in downloads during May, peaking at about 1.6K, before declining to 208 by the end of June.
For more detailed insights and data, visit Sensor Tower.